Packaging Lettering & Illustration

I was commissioned by Coty to work on the 2023 Philosophy holiday campaign, crafting ribbon letterings and illustrations for the gift sets for their beauty lines: fragrances, bath & body, and skincare. The artworks were meticulously created to embellish the packaging, conveying the impression of beautifully wrapped gifts. These pieces were available for purchase at all Macy's stores across the USA and online through the Philosophy official website and other vendors.

Lettering & Illustration: Sindy Ethel
Art Direction: Coty - Paul Szabo & Jessica Olavarria
Client: Philosophy / Coty

Graceful Greetings
Featured on the gift boxes of the Fragrance products.

Final artwork on packaging. Photography: Vincent Gapaillard

Work Process

After receiving the copy and technical specs from the Coty team, I experimented with various styles and compositions. We eventually approved the ones that enhanced the packaging the most.

Sweet Wishes
Featured on the gift boxes of the Bath & Body products.

Merry & Bright
Featured on the gift boxes of the Skincare products.

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